field fare - what's the scoop? The company began 35 years ago in a barn in Kent, the Garden of England. Drawing on a career in the frozen food industry and horticulture, Richard Cryer pioneered a new way of selling food. The idea? It's simple, really. Loose frozen fruit and vegetables. Customers serve themselves and scoop as much or as little produce as they like. Maximum convenience, minimum packaging and prices. It caught on quickly and local farmers began to ask if they could offer the products in their own farm shops. Over the years, bakery, fish and ready meals were introduced and today the range can be found in farm shops, garden centres, food halls, butchers and delicatessens across the UK.
field fare is an independent family business committed to excellence in both its food products and its customer service.